SETTING YOUR BUSINESS APART FROM THE COMPETITION............

We all know that our first impressions of people or places may not tell the whole story, e.g., a person who may initially come across as abrasive may really be quite shy, or a boutique that doesn't really seem to be quite your style may, just may have the perfect piece (if you have the time and patience to trawl through the dross to find it....)! But, sometimes, we don't give someone or something a second chance and we move on, a sale or client lost and perhaps a reputation with it..... With regard to projecting your business in the best possible light, your reception area/waiting room/ shop floor should reflect how you want to be seen and it is important to update your public areas and to keep them fresh, smart and inviting!

e.g  Google/Facebook workspaces are fun, whacky and creative and while it might be unrealistic for smaller businesses to have a hammock or table football in reception (!), one can, through the use of carefully chosen, appropriate furniture and colour, subliminally influence one's potential client/ customer........

 

George Nelson Marshmallow sofa - 2

Nogushi Sofa and Ottoman - 2Arne Jacobsen Pony Egg Chair - €1800Verner Panton style Cone Chair €485.jpg (1)

The above statement pieces of furniture can imply creativity, design conscious individuals, innovative, fun, playful.

 

Eileen Gray Bibendum chair

Le Corbusier - LC1 Sling Back Chair

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DSC_1675

Mies van der Rohe Barcelona chair - 2

 

Mies van der Rohe Barcelona daybed - Black

The above pieces of furniture may imply that you and your business are smart, discreet, classic, discerning....

So, get cracking!  Look at your business with a fresh eye!

 

 

BlogCarol-Anne Leyden